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Bet on tailor-made

Certain situations often require specific answers that cannot be found in a catalog of offers.

With more than 20 years of experience in the analysis and collection of information, Smart Mobility Lab supports you in defining the best approach and methodology to meet your requests and issues.

The proposed data do not fully correspond to your current needs? Do you want to directly question users or key players in the new mobility sector? Our team will accompany you to carry out qualitative and quantitative studies that will meet your expectations.

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Develop tailor-made studies to explore your market and anticipate new emerging uses

The new mobility market is experiencing double-digit growth for certain machines. Every day new things appear.

As a player in this market, you must anticipate new practices and the needs of users of your products and services. Our tailor-made studies allow you to carry them out using our quantitative and/or qualitative survey tools.

Tailor-made studies
adapted to your challenges

Qualitative studies , a methodology that enables in-depth exploration of perceptions, uses and attitudes towards new forms of mobility.

In terms of qualitative studies there are different methodologies.

We can question groups of users within the framework of focus groups. We bring together 7 to 8 people who will discuss topics to shed light on your problem. This method is often used to test new concepts. The animation and the analysis of its meetings are carried out by a psycho-sociologist, expert in soft mobility.
There is also the method of individual interviews, we spend 1 hour face to face with users or professionals in order to deepen a theme. This practice is used regularly in order to respond to more in-depth usage issues.
The new mobility market is experiencing double-digit growth for certain machines. Every day new things appear.

PLUME is a brand Committed to responsible mobility. We entrusted the firm Smart Mobility Lab, an expert in new mobility, with the creation of round tables on our Plume Allure electric scooter. Thanks to Smart Mobility Lab, we took care to listen to feedback from target users, which allowed us to adjust the design of our Plume Allure based on the feedback expressed. The establishment of 3 focus groups challenged us by confronting us with the users’ vision. This is a prerequisite before any launch on the market. The studies launched upstream by the Smart Mobility Lab firm have enabled us to act both on the technical characteristics of the product under development (elongation of the deck, for example) and on the range of services offered. These round tables also enabled us to improve our product communication. Today, we are proud of the launch of our electric scooter Plume Allure, origin France Garantie… Thank you to the SML teams for their support on the project and for their expertise in conducting meetings, analysis and user knowledge.

FABRICE FURLAN – Founder and CEO of PLUME

Device: 3 focus groups of electric scooter users

Quantitative studies , a methodology that validates and measures usage.

It can sometimes be useful to validate observations, hypotheses or intuitions.

Quantitative studies can perform this function by surveying a large sample of people. These studies can be carried out in the street face to face, on the telephone or via the Internet. We are developing a specific questionnaire which will aim to provide you with answers to your questions. The flexibility of this methodology allows you to interview both a representative sample of the French population and a more specific population such as electric scooter users.
As with qualitative studies, our expert will be able to advise you on the most relevant methodologies to implement according to your request.

All our themes

New mobility expert, Smart Mobility Lab
brings you, since 2017, the data
to explore all the themes
regarding this sector.

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Someone
of our customers

Civility
GDPR

Discuss with our expert

We are at your disposal to respond to your request and direct you to the data best suited to your challenges.

Fill out the attached form and he will contact you as soon as possible.

Our team
can also be reached at
+33 1 49 70 08 00
Jean Ambert
Jean Ambert
CEO of Smart Mobility Lab