The Mobilians/SML barometer of the micromobility market in FranceMicro-mobility barometer (dataset + report)

Stay informed on market developments

A REPORT AND RAW DATA TO DRIVE YOUR DECISIONS IN A MARKET UNDERGOING MAJOR CHANGE:

Post-COVID evolution, switching to electricity, rising
range, diversification of sales channels… Since 2016, this
barometer analyzes the transformations of the mobility equipment market to shed light on the strategies of public and private mobility stakeholders.

The barometer allows you to:

• Understanding structural changes (volumes, value, ranges)
• Access 9 years of consolidated and comparable data
• View dynamics by product family and channel
• Detect weak signals and investment or repositioning opportunities
• Adapt your regulation, distribution or product design strategy

Vous aurez d’une part accès à notre analyse rédigée dans le rapport .pdf, puis sous la forme d’un fichier excel, il vous permettra d’obtenir une photographie précise et fiable du marché et de réaliser tous les croisements de données possibles.

An exclusive SML tool that aggregates data from the micro-mobility market in France since 2016.

Smart Mobility Lab offers a unique dataset dedicated to the market of Motorized Personal Mobility Equipment (PMSM), allowing for an in-depth and strategic analysis of this booming sector.

Information provided includes key columns: Channel, Product Type, Year, Revenue (CA), Sales Volumes, and Average Price. (Manufacturer brands and retailer names are not associated with the dataset.)

Available from mid-May, this data offers a solution to optimize your marketing strategies and anticipate market trends for electric micromobility vehicles in France and, by extension, in Europe as the leading European market.

Data sources

All of the distribution channels selling urban mobility items in France were questioned. The participants in this study allowed a representation of
Following channels:

• GSA: Food supermarkets: hyper and super> 2500m2
• LSS: Large surfaces specializing in household appliances
• Multisports brands: Supermarkets specializing in sports
• Freelancers: Urban Mobility and Bicycle Specialists
• Internet (including marketplace)